Category: Marketing Yourself & Your Small Business

Don’t Play the Weather Girl if You Want to Be the VP

Young woman shaking hands in a business meeting

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

Posted in Speaker Articles, Job Advancement, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , , , , |

Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified

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Posted in Marketing Yourself & Your Small Business, Podcasts Tagged , , |

Tired of Feeling Invisible? Here’s How to Be Seen and Rewarded

How to command an audience

“Do you feel sometimes like there’s a person inside that’s screaming to jump out?” asks leadership expert and executive coach Charmaine McClarie. “I want you to let that person out because that person is really the truth of who you are.”

But to be recognized and rewarded for who you truly are, it’s essential to use the language of leadership that makes people turn their heads and listen, says McClarie, who says her strategies have helped 98 percent of her clients be promoted within 18 months.

Here are her top five: Read More

Posted in Speaker Articles, Communication Skills, Job Advancement, Marketing Yourself & Your Small Business Tagged , |

5 Smart Steps For Future Entrepreneurs

Ann Miura-Ko, a founding partner of Floodgate

So you have a great idea for a business. What’s your next move?

First, take an honest assessment of your personality. Claire Lee, head of early stage banking at Silicon Valley Bank, has noticed three traits in successful entrepreneurs.

“Number one is adaptability: the ability to pivot, really be open to feedback and advice, knowing which to take and which to ignore,” Lee says. “Number two, and perhaps as important, is resilience and grit—you’ve really got to develop a thick skin. And third is resourcefulness—being able to leverage your network, know where to get help and not be afraid to ask for help, is critical.”

Did you check all three boxes? Great! Here are five more starter steps to help you forge a path forward: Read More

Posted in Speaker Articles, Career Choices, Financial Fitness, Marketing Yourself & Your Small Business, Small Business Tagged , , , , |

9 Mantras to Help You Turn Your Idea into a Business

Nathalie Molina Niño, CEO of BRAVA Investments

While starting a business, you’ll find yourself talking yourself into, and out of, a lot of choices. From idea to full-fledged enterprise, these mantras from real founders and executives will help you stay strong along the way. Pick and repeat the ones that speak to you the most.

#1. Corner yourself with courage—and go.

“You’ve got to somehow corner yourself, so that quitting is off the table,” says Jessica Honegger, founder and co-CEO of Noonday Collection. “One way to do that is by linking yourself to someone else’s success, so that if you quit, you’re not just quitting on yourself.” Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Small Business, Success & Leadership Tagged , , , , |

How Every Woman Can Be “Self-Made”—with Nely Galán

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Nely Galán

After emigrating from Cuba at the age of 4, Nely Galán became the first Latina president of entertainment for a major TV network, an Emmy award-winning producer, and New York Times best-selling author. In her words, she became “Self-Made,” and now she wants to teach every woman how to do it. Tune in to hear her story, the strategies that drove her success, and why she thinks the time has never been better for women to claim their power.

+ Ask Nely YOUR questions during a live Q&A on Tuesday, May 21st @ 1:00pm EDT!

+ Check out the free “Self Made Mastery” webinar series Nely mentions in the podcast

 

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Posted in Career Choices, Goals & Priorities, Life on Your Terms, Marketing Yourself & Your Small Business, Small Business, Success & Leadership, Podcasts Tagged |

2019 Session | Think Like a Founder: Your Questions on Entrepreneurship Answered

Click Play below to listen to this session from the 2019 conference.

People of all different backgrounds should have the opportunity to participate in, shape, and successfully found companies that can change the world. But Silicon Valley can be a tough place for women. The challenges are well known, but tried and true advice on creating opportunities and overcoming obstacles can be harder to find. If  you work in tech, are an entrepreneur, or are trying to move your big idea forward, come learn from some powerful women about what it takes to succeed in the Valley. They will share their tips on developing an entrepreneurial mindset, skillset, and toolset that can be applied to your startup or organization of all kinds. Read More

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Posted in Career Choices, Innovation, Marketing Yourself & Your Small Business, Small Business, Breakout Session Tagged , , , , , |

2019 Session | Build It, Be It: How to Create a Powerful Personal Brand Online

Click Play below to listen to this session from the 2019 conference.

First impressions have always been critical, and in 2019 your first impression is likely to be a digital one. The key difference? You have far more control over the perception you create online versus when you meet someone in “real life.” In this workshop, social media expert Amanda Healy shares the what, why, where, and how of building a powerful personal brand online. Focusing on LinkedIn and Twitter, she will provide steps that you can take right now, as well as longer-term areas of focus, to create a strong and memorable digital impression. Social media novices and experts alike will walk away with a clear roadmap of how to build and evolve their digital brand to achieve their professional goals. Read More

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Posted in Job Advancement, Marketing Yourself & Your Small Business, Breakout Session Tagged , |

Real Advice for Women Seeking Mentors and Allies

Portrait of David SmithIf your mentors all look like you, you have a mentor problem. Same goes if they all have similar backgrounds and work histories or if you have only one—or none.

“Your mentors should be a diverse network,” says David Smith, an expert on gender workplace issues and co-author of Athena Rising: How and Why Men Should Mentor Women. “If they’re not, you’re missing out on key perspectives and information, and you’re probably not being challenged enough in your thinking.”

Of course, for women in male-dominated fields such as the military (Smith’s background), the problem isn’t having too many mentors who look like you (i.e., female). The problem is having a mentor, period. Read More

Posted in Speaker Articles, Communication Skills, Marketing Yourself & Your Small Business, Networking Tagged |

5 Tips to Feel More Comfortable at Networking Events

This is one thing Alice Rutkowski, an executive communication and presence coach who has worked with more than 8,000 executives over the past 20-some years, wishes everyone knew:

Body language reflects what you believe about yourself and others.

“Consciously and unconsciously, we are reading others and they are reading us all the time,” says Rutkowski, vice president of executive development at Sagin. “For example, whether you’re sitting or standing, crossing your legs can convey nervousness. It puts your body out of alignment, and being unbalanced isn’t conducive to feeling confident—and people can see that.” Read More

Posted in Speaker Articles, Communication Skills, Marketing Yourself & Your Small Business, Networking Tagged , |
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