Category Archives: Marketing Yourself & Your Small Business

Three Things Men Do in Meetings That You Should Do, Too

If you’re being passed over for promotions by people less qualified than you or not getting jobs you can’t believe you didn’t get, part of the problem could be your self-presentation. “From the way you walk into a room to the tone of your voice, there are nonverbal ways of communicating that you are or aren’t manager material,” says Ruth Sherman, CEO and celebrity speech and media coach and author … [ more ]

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5 Things You Need to Know Before Starting Your Own Business

Planoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie. … [ more ]

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Use Social Media to Raise Your Value at Work

You have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way. Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on … [ more ]

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Stand Out as Manager Material

Pop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles? Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found. Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender … [ more ]

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The Power of Narrative in Selling Your Idea

Click Play below to listen to this session from the 2017 conference. Being able to “pitch” your idea, in person or in writing, has become a critical skill whether you are an entrepreneur, a manager climbing the corporate ladder or a freelance worker looking for engagement. Everyone has the ability to tell a one of a kind story to make a good impression, convince an audience or make a sale. … [ more ]

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The Art of Branding: Positioning Yourself for YOUR Future

Click Play below to listen to this session from the 2017 conference. Whether you are trying to ace a job interview, sign a new client or promote your business, it is critical to sell yourself. Often times, professionals fall into the trap of regurgitating bullets about their past jobs instead of sharing the value they can offer as a result of their experiences. Bringing together a diverse group of powerhouse … [ more ]

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How to Create Video Ads That Go Viral

By Nicole Story, Vice President of Creative, Poo~Pourri As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting. When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos … [ more ]

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Does Your Image Match Your Professional Goals?

Most of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Start Up Your Life: Hustle and Hack Your Way to Happiness. “Someone who … [ more ]

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Three Things You Should Stop Doing on Social Media

Last month, “I’m Judging You: The Do Better Manual,” a collection of essays by Luvvie Ajayi, ranked fifth on the “New York Times Best Sellers” list for paperback nonfiction. It was an extraordinary debut for the first-time author who is neither a famous singer-songwriter like Patti Smith (#9 that week) nor a high-profile journalist like David Brooks (#6). Ajayi, who writes humorously about anything from cosmetics to racist microaggressions, is also … [ more ]

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Junk Gypsy Jolie Sikes’ Advice for Entrepreneurial Free Spirits

What do you do when you realize that the corporate life just isn’t your jam? When you’re Jolie Sikes or her big sister Amie, co-founders with their mom of Junk Gypsy, you hit the road, hightailing it out of Houston and Austin, respectively—and keep driving for 15 years. Of course, they weren’t aimlessly roaming Texas, Arkansas and Louisiana. They were scouring flea markets and roadsides for discarded treasures that they … [ more ]

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