Category: Marketing Yourself & Your Small Business

ENCORE: Personal Branding for Your Career Lifecycle | 2020 Session

Click Play below to listen to this session from the 2020 conference.

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand will have a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves. She will reveal her secrets for taking ownership of your personal brand and driving your career lifecycle. Learn to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

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Posted in Job Advancement, Life on Your Terms, Marketing Yourself & Your Small Business, Breakout Session Tagged , , |

Build a Network of Relationships, Not Just Contacts | 2020 Session

Click Play below to listen to this session from the 2020 conference.

Developing a strong network is critical to career success. These meaningful relationships will serve you throughout your career – and you can be a valuable connection for others, too. FOX’s NFL reporter Laura Okmin credits her network in part with helping her to break the barriers of a male-dominated field and ultimately assume the position to cover the biggest names on the biggest stages. Now she’s paying it forward by helping to train, mentor, and prepare the next generation of women to become super connectors. She shares how to be strategic about who you meet, how to meet them, and even how to form lasting relationships. Whether you are looking for success in a mentor-mentee program or growing your career by building meaningful relationships, she will share the best practices for creating the most successful two-sided relationship to ensure it is a win-win.

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Posted in Marketing Yourself & Your Small Business, Networking, Breakout Session Tagged , , |

Personal Branding for Your Career Lifecycle | 2020 Session

Click Play below to listen to this session from the 2020 conference.

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand will have a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves. She will reveal her secrets for taking ownership of your personal brand and driving your career lifecycle. Learn to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

Read More

Posted in Job Advancement, Life on Your Terms, Marketing Yourself & Your Small Business, Breakout Session Tagged , , |

How to Skimm Your Life: Entrepreneur Edition | 2020 Session

Click Play below to listen to this session from the 2020 conference.

Carly Zakin and Danielle Weisberg took theSkimm from an idea dreamed up on their couch to a full-fledged membership company with an audience of seven million. In this conversation they detail their exceptional journey and what they learned along the way about business and partnership. They share their advice around taking a professional leap, building a team, staying nimble, and making smart choices. This conversation will provide encouragement and actionable advice for entrepreneurs, both first-timers and those looking to level-up their business.

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Posted in Marketing Yourself & Your Small Business, Breakout Session Tagged , , , , |

Proven Success Principles that Will Help You Move Forward in Your Career

Charmaine McClarie
 
What do Fortune 500 CEOs do that makes them successful? Top-rated Conferences for Women speaker Charmaine McClarie asked them, then helpfully distilled their answers into six “Success Principles.”
 

Scroll down and click Play to listen in your browser. Or subscribe to Women Amplified wherever you get your podcasts, and take advantage of Conference for Women speakers year-round!


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Posted in Communication Skills, Marketing Yourself & Your Small Business, Success & Leadership, Podcasts Tagged , |

Don’t Play the Weather Girl if You Want to Be the VP

Young woman shaking hands in a business meeting

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

Posted in Speaker Articles, Job Advancement, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , , , , |

Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified

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Posted in Marketing Yourself & Your Small Business, Podcasts Tagged , , |

Tired of Feeling Invisible? Here’s How to Be Seen and Rewarded

How to command an audience

“Do you feel sometimes like there’s a person inside that’s screaming to jump out?” asks leadership expert and executive coach Charmaine McClarie. “I want you to let that person out because that person is really the truth of who you are.”

But to be recognized and rewarded for who you truly are, it’s essential to use the language of leadership that makes people turn their heads and listen, says McClarie, who says her strategies have helped 98 percent of her clients be promoted within 18 months.

Here are her top five: Read More

Posted in Speaker Articles, Communication Skills, Job Advancement, Marketing Yourself & Your Small Business Tagged , |

5 Smart Steps For Future Entrepreneurs

Ann Miura-Ko, a founding partner of Floodgate

So you have a great idea for a business. What’s your next move?

First, take an honest assessment of your personality. Claire Lee, head of early stage banking at Silicon Valley Bank, has noticed three traits in successful entrepreneurs.

“Number one is adaptability: the ability to pivot, really be open to feedback and advice, knowing which to take and which to ignore,” Lee says. “Number two, and perhaps as important, is resilience and grit—you’ve really got to develop a thick skin. And third is resourcefulness—being able to leverage your network, know where to get help and not be afraid to ask for help, is critical.”

Did you check all three boxes? Great! Here are five more starter steps to help you forge a path forward: Read More

Posted in Speaker Articles, Career Choices, Financial Fitness, Marketing Yourself & Your Small Business, Small Business Tagged , , , , |

9 Mantras to Help You Turn Your Idea into a Business

Nathalie Molina Niño, CEO of BRAVA Investments

While starting a business, you’ll find yourself talking yourself into, and out of, a lot of choices. From idea to full-fledged enterprise, these mantras from real founders and executives will help you stay strong along the way. Pick and repeat the ones that speak to you the most.

#1. Corner yourself with courage—and go.

“You’ve got to somehow corner yourself, so that quitting is off the table,” says Jessica Honegger, founder and co-CEO of Noonday Collection. “One way to do that is by linking yourself to someone else’s success, so that if you quit, you’re not just quitting on yourself.” Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Small Business, Success & Leadership Tagged , , , , |

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