Kerry McManama

How to Duplicate the Viral Success of the ALS Ice Bucket Challenge

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By Kerry H. McManama

What began several months ago as a challenge among friends has engaged more than 2.4 million people via the power of social media and earned more than $41 million for a worthy cause. Why has the ALS Ice Bucket Challenge gone viral? Here are five key elements you can use to engage and excite people—and duplicate this super-successful cause marketing initiative. more

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