Jennifer Mueller
2018 Session | Creative Change
Click Play below to listen to this session from the 2018 conference.
CEOs, top executives, and other business leaders agree that creativity and innovation are vital to thrive in a competitive world. But according to the research of former Wharton management professor Jennifer Mueller, many business leaders chronically reject creative solutions and instead embrace the familiar. Mueller’s research reveals that it’s not just CEOs, but many others who struggle to accept creative ideas even as they seek innovation. Read More
Podcast: Play in new window | Download
Secrets to Being a Great Idea Person
Have you ever been in a brainstorming meeting that wasn’t a waste of time? Chances are no if the goal was to hit upon something truly original and innovative.
“Often in a business setting, people are using best practices in brainstorming, and that’s a large part of the problem,” says Jennifer Mueller, associate professor of management at the University of San Diego School of Business and author of Creative Change: How We Resist It… How We Can Embrace It. “How can you choose something new when the criterion is what has been successful?” Read More