Mark Coopersmith
Mantras to Live, Work and Succeed By
Whether you’re taking on a new challenge, rebounding from a disappointment or just powering through your day, repeating a mantra can help. We asked Conference for Women speakers and staff for their favorite sayings. Read them and repeat! Read More
You Can Say That Again! Mantras That Make You Stronger

Business Truisms You Shouldn’t Believe
A lot of what it takes to be a successful entrepreneur is the same today as it was 30 years ago—grit, vision, initiative, willingness to take risks. But how we start and run a business is very different. “We used to do market research, write a business plan, seek money and resources, build the product—and then execute the plan and hope we were right,” says Mark Coopersmith, senior fellow of entrepreneurship at UC Berkeley’s Hass School of Business and coauthor with John Danner of The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work. “Now we start lean and iterate quickly, learning as we go and building on the fly. It’s no longer a linear and segregated process.” Read More