Bert Jacobs

Business Advice for Optimists

bert-jacobs Before The Life Is Good Company was a going concern, let alone a $100 million business selling positive messaging on apparel and accessories, it was two brothers—Bert and John Jacobs—peddling their artwork on T-shirts at a trade show. They had decided to wear suits to look more mature, but toward the end of that day, a customer asked what was with the suits—they didn’t seem like the kind of guys who wore them. Read More

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