Storytelling Across Mediums: Brand Cohesion & Narrative for Entrepreneurs

Your brand is essential to your business’s success. It can share your values, differentiate you from your competitors, inspire customer loyalty, and drive your sales to new heights. A strong brand depends on compelling, cohesive narrative, but with multiple print and digital mediums, it can be a struggle to stay unified. Creative director and designer Suzanne Shade’s work can be seen in Minted’s brand evolution, Vmware’s brand narrative, and the soon-to-be unveiled brand identity for the blog  SF Girl By the Bay. In this roundtable, she discusses thoughtful strategy, context, and cultural trends to help you integrate your brand narrative across mediums.

Speaker: Suzanne Shade, creative director, SF Girl by the Bay

 

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