Personal Branding for Your Career Lifecycle (W)

TRANSITIONS: Offering expertise for maneuvering career and life transitions
Session I: 10:00 am – 11:00 am

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand will have a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves. She will reveal her secrets for taking ownership of your personal brand and driving your career lifecycle. Learn to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

Speaker: Lida Citroën, reputation management and personal branding expert and author, Reputation 360

Emcee: Deirdre Hanford, chief security officer, Synopsys @synopsys


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