Speaker Articles

5 Lessons Along the Path to a More Diverse and Inclusive Workplace

By Theresa Kushner, Vice President, Information Innovation Center, VMware

When we started our women’s initiative at VMware, we knew that we wanted to do it differently from other Silicon Valley high-tech companies. No one was having a lot of success in the area of recruiting, promoting and retaining women. We wanted to increase our diversity and provide an inclusive environment for our people. Our culture demanded it. After all, we are the company that does the impossible by virtualizing computing, networking and storage—either on premise or via software as a service. We could do anything. Read More

Posted in Speaker Articles, Networking Tagged , |

How Women Can Get Ahead in Technology

What’s really holding women back in technology? You may have read about the “pipeline problem”—girls don’t study science, technology, engineering or math in equal numbers to boys—but that’s a red herring, says Gina Helfrich, founder and organizer of Feminist Hack ATX.

“The biggest obstacle, in my opinion, is poor retention numbers,” Helfrich says. “Research shows that more than half of women in technology leave the field by mid-career.” Read More

Posted in Speaker Articles, Career, Career Choices, Innovation, Job Advancement Tagged , |

Yes, You Can Become a Natural at Public Speaking

Seeing Patty Chang Anker speak at the Conference for Women, you would never guess that she still occasionally gets performance anxiety. “There have been times when I was in the bathroom before going on stage and felt like I didn’t want to come out,” says Anker, laughing. “Woolly mouth? Pounding heart? Dizziness? I’ve had them all.” Read More

Posted in Speaker Articles, Communication Skills Tagged , |

How to Create Video Ads That Go Viral

Nicole StoryBy Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business Tagged , |

Does Your Image Match Your Professional Goals?

Anna AkbariMost of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Start Up Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”

In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”

To help you put your best foot forward, Akbari, who will be speaking at the 2017 Watermark Conference for Women, offers three simple steps that can vastly improve your image: Read More

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