Speaker Articles

How to Create Video Ads That Go Viral

Nicole StoryBy Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business Tagged , |

Does Your Image Match Your Professional Goals?

Anna AkbariMost of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Start Up Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”

In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”

To help you put your best foot forward, Akbari, who will be speaking at the 2017 Watermark Conference for Women, offers three simple steps that can vastly improve your image: Read More

Posted in Speaker Articles, Job Advancement, Marketing Yourself & Your Small Business Tagged , |

Kara Swisher on Taking Risks and Having No Regrets

Kara SwisherIf there’s one thing you notice right off the bat about Kara Swisher, it’s that the executive editor of Recode does not mince words. It could be because she doesn’t have time to run circles around her meaning, but the more she speaks her mind, the more you realize that the tech journalist is simply a straight shooter.  

Yet Swisher is as insightful as she is direct, and the combo makes her bore-proof—and a great interviewer to watch in action. See for yourself at the 2017 Watermark Conference for Women, where she’ll be in conversation first with Sheryl Sandberg and then with former Secretaries of State Madeleine Albright and Condoleezza Rice. Until then, check out what she has learned on her journey from being a corporate employee to startup founder and owner.

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Posted in Speaker Articles, Life Balance, Life on Your Terms Tagged , |

Three Beliefs That Are Ruining Your Work-Life Balance

Tiffany DufuThe first eight years of her marriage, Tiffany Dufu had a beautiful home to go along with her brilliant career raising money to advance women and girls. She did most of the work around the house, but being Type A, she was okay with that.

“It was my dirty secret,” says Dufu, now chief leadership officer at Levo, a professional network for Millennials, and a launch team member of Leanin.org. “As a feminist whose life’s work is to raise women to higher levels of leadership and non-traditional roles, I would come home and turn into a Stepford wife, trying to manage everything impeccably.”

But then she had her first baby—and perfection took a backseat to practicality. “I was physically exhausted just getting back to work,” Dufu recalls. It took three years (and a second baby) for her to figure out a new M.O. that kept her focused on what she needed to do and guilt-free for not doing the rest, and another four years (and what she calls a “Tiffany Epiphany”) to realize that a lot of professional women could use what she figured out.
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Posted in Speaker Articles, Life Balance, Life on Your Terms Tagged , |

2017 Speakers Share: The Jobs They’ll Never Do Again

Working has its ups and downs, but with some jobs, the only high point is leaving. Still, the negative experience made them tougher and informed their future decisions. Some even say that it taught them something valuable about themselves. To help you get to know a little more about our speakers, we took a page from talent recruiters and asked some of our speakers: What’s a job you’ve had, or a task you’ve had to do for a job, that you never want to do again? Check out their answers.   Read More

Posted in Speaker Articles, Career, Career Choices, Embrace the Unknown, Job Advancement Tagged , , , , , , , |