Melissa Schneider

ENCORE: Personal Branding for Your Career Lifecycle | 2020 Session

Click Play below to listen to this session from the 2020 conference.

Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand will have a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves. She will reveal her secrets for taking ownership of your personal brand and driving your career lifecycle. Learn to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

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