Category: Marketing Yourself & Your Small Business

How Women Entrepreneurs Can Beat the Odds

By Claire Lee, Head, Early Stage Practice, Silicon Valley Bank

The numbers continue to be depressing and disappointing. Startups that are founded by women get between 2 percent and 4 percent of venture capital globally. Compiled from more than 1,000 tech and life science executives, our “Women in Technology Leadership 2018” report highlights the issues and confirms what I am seeing firsthand at Silicon Valley Bank (SVB) Read More

Posted in Speaker Articles, Financial Fitness, Marketing Yourself & Your Small Business, Small Business Tagged , |

Free Teleclass | What No One Tells You About Negotiating

What No One Tells You About Negotiating
Tuesday, January 30, 2018
10:00-10:30 am

Register Now

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Posted in Teleclass Signups, Communication Skills, Marketing Yourself & Your Small Business, Negotiating Tagged , |

Startup Savvy: How to Raise Cash on Kickstarter

Ten years ago, Kathy Strahs had at least one thing in common with Oprah Winfrey: Strahs’ panini press, a Christmas present from her sister, was one of her favorite things, too. Home with a new baby, Strahs got busy in the kitchen and started blogging about her recipes for the appliance.

“I really enjoyed the creative process and would stay up late and work through the night,” recalls the former marketer. “I had never been a workaholic before, but for the first time I loved what I was doing and felt invigorated.”

Her aptly named blog, Panini Happy, eventually led to a cookbook on the same topic. When her next idea, The 8×8 Cookbook, wasn’t picked up—“Publishers didn’t think the panini press person could sell books about an 8 x 8 inch pan”—Strahs decided to publish the book herself and start a publishing company, Burnt Cheese Press. Read More

Posted in Speaker Articles, Embrace the Unknown, Innovation, Life on Your Terms, Marketing Yourself & Your Small Business, Small Business, Transitions Tagged , |

The New Networking Roadmap: Building the Relationships You Need to Succeed | Podcast

J. Kelly HoeyClick Play below to listen. 

In this hyper-connected world, where everyone is posting, liking and friending fast and furiously, are you actually leveraging your connections successfully? In this 30-minute teleclass, networking expert J. Kelly Hoey will provide some of her innovative strategies for forming strong relationships—the genuine, long-lasting kind that is mutually beneficial. Master the social tools at your disposal, and never clutter your calendar with dead-end coffee dates and endless informational interviews again! Read More

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Posted in Communication Skills, Job Advancement, Marketing Yourself & Your Small Business, Networking, Podcasts Tagged |

Three Things Men Do in Meetings That You Should Do, Too

If you’re being passed over for promotions by people less qualified than you or not getting jobs you can’t believe you didn’t get, part of the problem could be your self-presentation. “From the way you walk into a room to the tone of your voice, there are nonverbal ways of communicating that you are or aren’t manager material,” says Ruth Sherman, CEO and celebrity speech and media coach and author of Speakrets [rhymes with secrets]: The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials. “But these aren’t natural-born talents. It’s a matter of learning and practicing performance and technique.” Read More

Posted in Speaker Articles, Communication Skills, Job Advancement, Marketing Yourself & Your Small Business Tagged , |

5 Things You Need to Know Before Starting Your Own Business

Planoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie.

In fact, her app evolved from her jewelry design business. “We had shifted our focus to e-commerce and noticed that sales went way up when I posted on Instagram,” Pham recalls. “It was a lot of work, though, taking photos, editing and captioning them, plotting them out for the week and then posting three times a day—on top of designing the jewelry and arranging for its manufacture.”

Then she had a baby, and just about lost her mind. Her husband, though, thought they could design an app that would help her—and together they realized they had something that other small businesses that marketed their brands on Instagram could also use. Read More

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions Tagged , |

Use Social Media to Raise Your Value at Work

Jennefer WitterYou have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way.

Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on a key opportunity to advance your career. “Using social media can help you elevate your reputation and the visibility of your organization, which makes you valuable if your brand aligns with your company’s values,” says Witter, CEO and founder of The Boreland Group Inc. and author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Read More

Posted in Speaker Articles, Job Advancement, Marketing Yourself & Your Small Business Tagged , |

Stand Out as Manager Material

Grace KilleleaPop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles?

Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found.

Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender bias are all contributing factors, too,” says Grace Killelea, founder and CEO of the GKC Group and author of The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success. “But the confidence gap is real and it is keeping women back.” Read More

Posted in Speaker Articles, Job Advancement, Marketing Yourself & Your Small Business Tagged , |

The Power of Narrative in Selling Your Idea

Click Play below to listen to this session from the 2017 conference.

Being able to “pitch” your idea, in person or in writing, has become a critical skill whether you are an entrepreneur, a manager climbing the corporate ladder or a freelance worker looking for engagement. Everyone has the ability to tell a one of a kind story to make a good impression, convince an audience or make a sale. Join former journalist and news correspondent, Marie Perruchet as she outlines her proven methodology, with key do’s and don’ts. to sway an audience. Our expert panelists will share their stories and best practices for what works across industries and mediums.  Read More

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Posted in Communication Skills, Marketing Yourself & Your Small Business, Breakout Session Tagged , , , , , |

The Art of Branding: Positioning Yourself for YOUR Future

Click Play below to listen to this session from the 2017 conference.

Whether you are trying to ace a job interview, sign a new client or promote your business, it is critical to sell yourself. Often times, professionals fall into the trap of regurgitating bullets about their past jobs instead of sharing the value they can offer as a result of their experiences. Bringing together a diverse group of powerhouse women, this interactive session will share best practices and lessons learned from experts around branding and selling yourself professionally. From portraying a physical presence to speaking the language, attendees will walk away armed with the ability to position your value…not just your resume.  Read More

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Posted in Marketing Yourself & Your Small Business, Breakout Session Tagged , , , , , , |

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