Blog Archives

What’s In It For Them? Leading Innovation Through Empathy

Your innovative project can achieve cross-organization success, but how do you get support when your colleagues have other priorities? Start by thinking of how a successful outcome can benefit those colleagues. Dr. Nicola Peill-Moelter, Akamai’s one-person-team corporate sustainability officer, will share examples of how she uses this empathic approach to successfully execute sustainability initiatives. Whether you are working with virtual teams, remote colleagues, or associates across the hall, join this … [ more ]

You: The Brand

Whether you know it or not, you already have a personal brand: the reputation and personality that precedes you at work. To advance your career and develop as a leader, building your personal brand is key. In this roundtable, we will discuss how to intentionally build your personal brand in person and online. Shilpi Sharma, co-founder and CEO of Kvantum, will discuss lessons she’s learned about personal branding (and re-branding) … [ more ]

Using Video Like a Pro to Grow & Scale Your Business

Did you know that audiences are ten times more likely to engage, embed, and share video content, skyrocketing traffic for your brand or business? Making videos can be fun and rewarding, but, at the start, it can also be overwhelming. In this roundtable, Emmy-nominated television producer, digital strategist, and consultant Andrea Corson will help you master the art of short and engaging video for your website and social channels. You’ll … [ more ]

The Next Generation of Digital Payments for Small Business Owners

With digital commerce constantly changing, it can be overwhelming for a small business owner to figure out which payment technologies can future-proof them and deliver the best checkout experience for their customers. Join MasterCard’s Adam Granoff and Stripe’s Sarah Heck for a conversation about the different commerce experiences available today, and why offering consumers a variety of payment choices is critical. Participants will learn about the balance between great customer … [ more ]

The Most Powerful Assessment You’ll Ever Take: Strengths-Based Career Development

Are you working to your strengths? Research demonstrates that individuals who are working to their strengths are six times as likely to be successful in their roles and three times as likely to say they have a high quality of life in general. HR specialist Anne Elkin has used a simple online tool in executive onboarding, team development, and her own career journey. Join this interactive roundtable discussion to learn … [ more ]

Storytelling Across Mediums: Brand Cohesion & Narrative for Entrepreneurs

Your brand is essential to your business’s success. It can share your values, differentiate you from your competitors, inspire customer loyalty, and drive your sales to new heights. A strong brand depends on compelling, cohesive narrative, but with multiple print and digital mediums, it can be a struggle to stay unified. Creative director and designer Suzanne Shade’s work can be seen in Minted’s brand evolution, Vmware’s brand narrative, and the … [ more ]

Jump into Social!

Want to join the social revolution but don’t know where to start or how to find the time? Stop dipping your toe in, and join us as we share how to safely and easily jump in to this new world of professional social media. This discussion will provide you with easy to implement strategies and best practice steps for launching your professional profiles online using LinkedIn and Twitter. We’ll cover … [ more ]

Crowdfunding Best Practices

Crowdfunding has emerged as a viable way for creative entrepreneurs to raise a lot of money within a short amount of time, from individuals who are willing to offer their support. What are the keys to creating a successful campaign? Join award-winning author and publisher Kathy Strahs, who has successfully funded two projects on Kickstarter, for a deep dive into the world of crowdfunding. Get realistic insights into what it … [ more ]

Agility, Growth, and Curiosity-Driven Social Media

Are you running your company’s social media even though you lack a background in writing, design, or visual marketing? Come strengthen your storytelling muscles with filmmaker Mimi Schiffman of Oracle, a company that is redefining content creation trainings and expectations to keep pace with the changing social media ecosystem. Learn to use your skills and experience to create clever story structures, surprising visuals, and unique messaging to keep your audience … [ more ]

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