Norma Watenpaugh

NORMA WATENPAUGH is the founding principal and CEO of Phoenix Consulting Group, which provides education and consulting services with expertise in market development strategy, multi-channel and alliance management, and ecosystem development. Prominent clients include Amazon, Adobe, Cisco, Dupont, Dell, PayPal, Nationwide Insurance, SAP, Schneider, and Xerox. Watenpaugh has delivered collaboration seminars for Duke Corporate Education, the Reuters Foundation, Digital Vision Fellowship Program at Stanford University, San Jose State University Professional Development, and the American Management Association. She is a frequently requested guest lecturer and speaker at industry events speaking on partnering trends in digital transformation and Internet of Things initiatives. She is a board member of the Association of Strategic Alliance Professionals, and former best practices committee chair. She has led the organization in developing professional certifications and in revitalizing the ASAP Handbook of Alliance Management. She currently leads the US delegation to the ISO standards committee for Collaborative Business Relationship Management and is the liaison to the Collaborative Innovation Management Technical Committee. She was named a Woman of Influence in Silicon Valley by the Silicon Valley Business Journal for her work in advancing best practices in Collaborative Working. @normawat

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