Ana Arriola

ANA ARRIOLA is the founder, CEO and executive creative director for Minimalisms. Arriola celebrates the renegade spirit of California by designing products and experiences that are – Human. Simple. Authentic. Currently, she is also the global VP of UX and design at Samsung for visual display and digital appliances + UXV Studio. Working with craftspeople around the world she has designed iconic objects and experiences such as the world’s first heirloom electronic – Runcible, by Monohm.  Previously, Arriola has led multidisciplinary teams of industrial design and CMF, visual and interactive design, and product management focused on product design at Apple, PlayStation, Sony, Theranos and Adobe. During her tenure with Sony, she was directly responsible for establishing, defining, and driving Sony’s common UX across all five-screens known as “genome” from Bravia 4K, Xperia, to Vita, ending with the PlayStation 4 console and connected experiences. She is also working on her own line of Women’s plus size, off the rack avant-garde asymmetric pieces, skirts, tops, and dresses. Arriola also participates in the United States White House LGBT Summit and Briefings that look at potential challenges, including gender equity, big data and privacy, voting rights, the environment, energy, and inclusion in the tech industry. @arriola

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