Menaka Shroff

MENAKA SHROFF is the head of marketing at BetterWorks. In her role she drives all marketing, branding, PR, analyst relations and customer acquisition for the business. Prior to BetterWorks, she spent five years at Box and was responsible for growing the company’s user base from six to more than 20 million users, while leading all marketing functions and spearheading the Women in Leadership group. Shroff has also held a variety of technology and leadership roles at Yahoo!, Applied Industrial Technologies, Tata Consulting and American Marketing Association. She currently advises over 10 startups and is known for creating and managing high performing teams and serving as a mentor to aspiring women. Shroff earned an M.B.A. from Haas School of Business at UC Berkeley, an M.S. in industrial engineering from University of Southern California and a B.S. in engineering from University of Mumbai. @menaka

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